Pillar page is an in-depth informative page on a specific topic that bridges other related contents using related hyperlinks. It amplifies site navigation, enhances user experience, and can improve search engine rankings. Ready to dive into this interesting aspect of SEO?
What is a pillar page?
Pillar page is a comprehensive webpage that provides insights or knowledge on a particular subject while linking to an array of related content known as 'cluster topics'. Essentially, the pillar page serves as the primary hub for a broad topic, and all the linked pages present more focused, in-depth information about various aspects of that broad subject matter.
This simplifies navigation and makes it easier for both users and search engines to understand the entire content structure. Pillar pages are becoming more crucial considering the evolving algorithms of search engines that favor topic-based content. The logic here is that keywords are not enough; search engines aim to deliver the most accurate and in-depth content to users. By providing comprehensive and linked content on a subject, pillar pages inherently fulfill this requirement.
Why are pillar pages important?
Pillar pages are increasingly becoming an important part of effective SEO strategies. First and foremost, they offer an organized, topic-cluster content model which simplifies navigation and improves user experience. As pillar pages link to multiple related contents, users find it less difficult to locate desired information.
Pillar pages also improve SEO by emphasizing relevancy and comprehensiveness. Search algorithms value depth and relevance which means that having a network of content revolving around a central theme pays off. It sends a signal to search engines that your website offers substantial information on the discussed topic, improving your search visibility.
Additionally, a pillar page that encompasses various interlinked contents can significantly increase the time visitors spend on your website. This affects the site’s bounce rate, a critical factor search engines consider while ranking pages. The more time users spend on your site, the better your site’s credibility in the eyes of search engines.
Types of pillar pages
Determining the type of pillar page to create is a significant step towards implementing this SEO strategy. Typically, there are two types of pillar pages: resource pillar page and guide pillar page.
A resource pillar page is essentially a content-curated page that offers a list of helpful resources. It’s a collection of beneficial content, making it a one-stop-shop for the audience seeking information on a specific topic. It significantly eases navigation and encourages repeat visits.
On the other hand, a guide pillar page is an in-depth guide or manual on a particular subject. It offers comprehensive, step-by-step information on the topic, strengthening your authority in the field, and improving credibility by providing a value-added user experience.
Both types of pillar pages facilitate a neat arrangement of content while enhancing user experience and improving SEO metrics. The choice between resource and guide pillar pages largely depends on the nature of the topic and the targeted audience’s needs.
Examples of pillar pages
Several high performing websites employ pillar pages to optimize their SEO performance.
Take, for instance, HubSpot’s ‘The Ultimate Guide to Instagram Marketing’. This pillar page offers comprehensive insights into Instagram marketing while linking to subtopics like ‘How to market on Instagram’ or ‘How to use Instagram stories for business’. The guide form of this pillar page keeps audience engagement intact as it offers a one-stop solution for the subject.
Another exemplar is CoSchedule’s ‘How to Plan a Marketing Budget’. This is a resource pillar page as it collects several pieces of helpful content. It links to numerous related topics like ‘Marketing Budget Template’ or ‘Marketing Budget Trends’, making it a go-to resource for anyone researching marketing budget planning.
Handy tips about pillar pages
To create an effective pillar page, pay close attention to ensure a structured format.
Find your core topic
Firstly, finalize your core topic that is sufficiently broad to cover several sub-topics, yet narrow enough to maintain relevance.
Create related subtopics
Next, identify various subtopics, ensuring they are directly related to the pillar topic. Each subtopic should offer unique insights without overlapping other subtopics. Link these subtopics to the pillar page strategically.
Focus on design
Also, focus on creating a user-friendly design. The pillar page should be easy to navigate, with clear headings, bullet points, and eye-catching visuals. Remember, a pillar page should be informative and attractive.
Pillar pages have undeniably become an integral part of modern SEO strategies. By offering comprehensive content on a particular subject and linking to its related subtopics, pillar pages facilitate seamless navigation, enhances user experience, and improve search engine visibility. Whether it’s a resource or guide pillar page, the strategy lies in choosing a suitable format depending on your audience’s needs.
Frequently Asked Questions
What is the main advantage of pillar pages?
Pillar pages enhance the organization of content, thereby improving user navigation, enhancing SEO, and the user experience.
How to choose between guide and resource pillar page?
The choice depends on your content’s nature and the audience’s needs. If you have in-depth content, a guide pillar page can be beneficial.
Do pillar pages affect SEO?
Yes. Since pillar pages offer encompassing information on a topic and improve user experience, they tend to have a positive impact on SEO metrics.
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