10x Your SEO Traffic Using AI in 2023

in this video I'm going to cover how to
get more traffic in 2023 including
exactly what you should be doing right
now and if you stick till the end I'm
going to give you some bonus AI SEO tips
and the number one SEO strategy you
should focus on in 2023 to get more
traffic and make more money so let's get
into it alright so let's talk about a
super important ranking Factor right now
and that is topical Authority so what is
it well it's an SEO concept and it's
built on the idea that you'll be
rewarded with traffic based on your
expertise so the more content you create
in a specific area a specific topic or a
set of keywords the more authoritative
Google thinks that you are and you have
better chances of ranking so when you do
this right you can actually outrank
bigger sites like big media sites like
Forbes and that and more establish sites
by building these topical Maps out so
you can really dominate these small sub
niches by doing that and when we think
about like topical Authority and what
that means well it's the reason that if
you search for something like credit
cards you're going to get Forbes and not
WebMD but if you search for something
related to health and wellness you're
going to get WebMD instead of Forbes
it's because they've built that
expertise Based on data it's based on
the amount of traffic they get and it's
based around the you know niches of the
content that they create so it's
important because it helps really just
search engines understand your actual
website and to get you more SEO traffic
and this is becoming more and more
important and you know what's nice is
this all of this stuff topical Authority
it leads to better rankings and traffic
so you start dominating these multiple
sub niches creating all kinds of content
and really planning your content
strategy this is what it's all about we
want to make money with our websites we
want to rank for Content but we need a
plan exactly what we're going to write
in what Niche and all of that stuff so
let's look at some examples so here's an
example of a keyword screenwriting
software it's pretty difficult one if we
look at it in Google and then we look at
it in a trips here it's 75 pretty hard
it's got good volume a lot of traffic
potential and we see that there's an ad
here for final draft and then we get
into what's who's actually ranking well
this is an actual screenwriting software
writer duet another one final draft a
really popular one Studio binder a big
media like movie type blog CNET huge
site then we also have Arc Studio Pro
another one then we have in here
bulletproof screen right dot com Dr 31
site low domain Authority site ranking
in the top 10 with just a 31. and why is
that well let's take a look at their
article they have this article on the
best free screenwriting software in 2023
and then they have all of the
information now why are they ranking for
this well it's because this site is
specific to screenwriting and they have
lots of other content if we look at
their blog we can see that they have all
kinds of different uh blog posts and
even maybe podcasts interviews but all
kinds of different writing content so
that's you know looking at how a smaller
Niche site a smaller you know brand can
actually outrank a bigger site so when
we think about topical Maps we have to
kind of understand the relationship
between keywords and what to write so if
we want to rank for screenwriting
software how many articles do we
actually have to write about
screenwriting every Niche is a little
bit different with the what you need and
the demands of it and it's really like
every blog post is like a chapter in a
book so if you only wrote one chapter
and you only have that article on
screenwriting software then you have one
chapter you don't have a completed book
so Google likes completed books they
like people that cover all kinds of
content so let's just look at some other
examples of topical maps and topical
Authority nice flavored coffee with some
hint water I recommend it all right so
here's one Thomas jfrank.com and he has
a section on notion which is has notion
tutorials all kinds of different things
how to transcribe speech to text with
chat GPT in notion crash course for
beginners but look at all this different
content and pages of content just
related to notion so if I was Google I'm
like this guy's the notion expert not
somebody that wrote One article on
notion here's another one with Moz like
their guide to content marketing and we
can see that they have all kinds of
different things here content strategy
how to form a Content team content
planning ideation creation promotion all
of that you click on them and it goes to
separate articles specifically on that
unique subset of information on content
then we have backlinko so this one's a
definitive guide to SEO in 2023 so a
bigger guide what kind of content and
internal links do we have in a topical
Authority related to SEO well we can go
down the page we can see things related
to like Google search console Google's
mobile first index you know uh page
speed and rankings all of these
different things passage rank
there's external links but we see like
this you know if we go down the chapter
list there's all kinds of internal links
and things related to SEO domain
Authority visual search search intent
SEO tips and the like let me come look
at another example this is Renaissance
rachel.com she ranks for some AI stuff
and we see like this is her AI software
category of all of her blog posts but
she has a lot of different stuff image
recognition software Auto GPT review
predictive maintenance software
so if you're looking for AI content this
is a lot of good ideas here not saying
to copy anybody but you know to rank for
AI stuff you probably need a lot of AI
content she has a lot of different
interesting ones related to that she's
kind of interesting site that started
writing about writing and um lots of
different topics and then realized that
AI is the one that's going to make her
money so she started writing a lot of
about AI stuff which is really good
topical Authority
now let's look at like another example
so the family handyman has all kinds of
articles on do-it-yourself garage home
house outdoor Pest Control like the
handyman type of content like a Home
Depot type blog but if we go to his one
page on Landscaping you can see that the
topical Authority here is all kinds of
different Landscaping content
Landscaping small yard landscaping ideas
how to reseed your lawn landscaping
projects
pavers lawn edging all of that so we're
just right now we're just looking at
okay it's good we need to know we need
to cover a lot of different content
within this specific Niche let's look at
another example so this is a really
interesting one to me because if I
Google how to start a business I get
this page one of the top results if not
the top result is the sba.gov this
business page and this is actually the
article of how to start a business and
it's really just a set of
10 steps and that's it it's not even an
article see it's ranks number one right
here you click on it and it's just it's
like chapters in a book so the article
itself is so robust Google knows what's
going on in these other pages and you
know sp.gov's actual topical Authority
about business is so high that they have
this what I consider like long-form
landing pages not necessarily even blog
posts but long-form landing pages are
kind of the future of SEO where you have
it's not just a blog post static it's a
page that can be edited and you have
chapters and you have information and
it's topically Authority uh topically
relevant and you have all the different
chapters so if I were to click on one of
these for example it then takes me to
the actual article on market research
and competitive analysis so like you
know it depends like could they have
written an entire article on how to
start a business and underneath the
first section of conduct market research
they write all the thing in an article
yes but I think this is actually better
for the user experience ultimately
because we're clicking around I just
click their internal links drop their
bounce rate I'm staying on the website
I'm reading stuff and you can see that
all of this stuff makes it topically
relevant because it's also related to
starting a business so this is a really
interesting one another one is a company
I used to work for Bigcommerce and they
have a they rank for the term e-commerce
which is a huge head term to rank for
and you can see that it's their guide
here to e-commerce and we see in the URL
it's bigcommerce.com article slash
e-commerce and then that's the main one
and then you can click around and it's
just really good for the user so for
example if I were to click on like learn
more about e-commerce read the article
it just takes me down to what is
e-commerce and then there's this content
block here that covers all these things
the impact of it advantages
disadvantages this is actually living on
the page as you can see it's kind of
like that link there with the hashtag
pound symbol going down the page but
then we see FAQs there's additional
resources like B2B e-commerce what if I
want to learn about that well then let's
look in this the same type of long form
landing page related to B2B e-commerce
so it's not just one article on B2B
e-commerce it's an actual landing page
with all kinds of different information
and the same same thing here type stages
and just a lot of information so it's
really about both knowing what keywords
to go after content-wise and topically
and then also how to organize and
structure the content so those are the
two different things because we can see
like a software review site like G2 for
example they like they're gonna dominate
software now and in the future like I
don't stand a chance of ranking against
a lot of these software companies
anymore because some of them are they're
creating the most in-depth content with
like real reviews grid scores legitimate
customer reviews filterable results like
if I had like a 10 million dollar
business I could probably do it but I
just don't so
um but you'll see like the best CRM
software has other related content on
marketing automation software all these
internal links they actually have all
the companies listed and then if we
scroll down here's the actual content
they have mortgage CRM software
Financial Services all in one Standalone
all kinds of different content so when
building a topical map the idea is you
start Broad and then you narrow it down
over time into as many subtopics as you
can so how do we do this well you think
of it like a textbook on a broad tab in
each chapter is a specific sub-topic
Within These you break it down into even
more detail on smaller sections so it
starts at a hierarchy and goes down from
there so you can have different intent
here too like you can have transactional
intent around the actual products you
can have informational content it's
probably going to be mostly
informational articles let's take a look
at this concept concept a little bit
more so let's say we're starting with
the topic of baseball glove so you have
a sports blog it's about baseball and
you want to rank for baseball related
stuff and terms and products and make
money and affiliate commissions for like
gloves bats all the equipment you could
get at the store so under baseball glove
so if you just write one article on
baseball gloves that's not enough so
what else could we write well we could
write best baseball gloves for catchers
maintenance storing your baseball glove
history of baseball gloves just a ton of
different content related to it and
these are all transactional and
informational pieces of content or for
something like sectional sofas let's say
you have a Furniture blog a Furniture
website and want to rank for all kinds
of things related to sectionals tables
couches sofas all of that well there's
different sub subsets of sectional sofas
like budget sectional sofas sectionals
for the patio are they better than
regular how to transport them so all
this helpful supporting content if you
write 20 articles about sectional sofas
then you stand a chance of outranking a
bigger Furniture site that only has like
five articles about sectional sofas
because to Google you're a better expert
you've written about it more and you can
see that the search intent is here and
you know we even have a student in our
blog growth engine Community who's
ranking like number four for best
modular sectionals with that affiliate
post so if you want to learn more
exactly how to do the content planning
keyword research link building affiliate
marketing join the programs all that
make sure to click the link in the
description below and sign up for my
free masterclass 80 minutes of free
training just put your email in it's
completely free to watch check that out
and let's get back to the video so why
should you create this content with a
topical map it's a well thought out
content strategy it's like almost
required when it comes to SEO now
admittedly admittedly my blog did not do
a great job of this back in 2019 2020 I
was just throwing stuff at the wall and
seeing what stick luckily for a lot of
the software for stuff that rank is
still making me millions of dollars a
year because of recurring commissions
but this is something that I'm actively
working on too is like going into
blogging affiliate specifically covering
topical Maps related to things that I
teach on YouTube Bridging the Gap and
building the brand that way but it's
like 100 probably the most important
thing it should be in your content plan
it also keeps you focused on making the
content that actually matters so when it
comes to making money with affiliate
marketing with blogging with with
creating a website ads all that we
really need to know what direction the
ship is heading and what type of content
we're going to create so this is you
know the foundational piece of that what
keyword it is kind of like the
foundation of your keyword research and
search engine will see you as an expert
on these topics and it helps you split
up like making money with informational
content how to's and guides and stuff
like that versus the transactional posts
that make affiliate Revenue typically
you need more informational content to
transactional every Niche is a little
bit different but I say at least aim for
75 informational versus 25 transactional
the goal of the informational content
all those random articles that might not
you might not care about like I don't
need to rank for baseball glove
maintenance like I only get 10 visits a
month to that well that might actually
help prop up your best baseball gloves
article that actually makes money so
it's all tied to business strategy here
so there's different ways you can create
a topical map so you can just go to
Google search for your parent topic and
see what else is there search for it
find other information you can look at
the top pages that are ranking dissect
them see what other articles the
competitors are actually ranking to see
who whoever's ranking in the top five
spots probably has the best topical
Authority anyways so they're good
examples to look at you can also look at
like related searches like the people
also ask and more to ask sections on
Google so if you search for something
and then you see the people also ask
this go down that list and start asking
questions like what are the best this or
start you know typing in different
queries that way you can look at ahrefs
as well so let's do that real quick so I
went to ahrefs here which is a really
popular SEO tool and let's say I want to
build a topical map for myself well I
put in the term GMAT which is a MBA
entrance level exam if you want to get
your Masters in Business Administration
you pretty much take a GMAT to get into
business school it's one of the tests so
what if I want to write about that topic
and like getting people prepared for it
what are the best courses all of that
well if I look at it just by itself it's
a pretty difficult keyword it has good
amount of search volume but let's look
at matching terms so what do what else
do people search for that includes the
word GMAT in it well there's GMAT GMAT
test versus GRE that's a good one
practice test score chart what is it
that's a good one too score so we can
start by like let's just do things with
like difficulty under 20.
and see what comes up because this will
show things that are less competitive so
it's like score charts pretty easy
percentiles conversion average scores
cost lots of different articles you
could create on the GMAT specifically
just by using the main term what if I
put in how plus it then it's going to
say like how to do things it's going to
include other keywords there so like how
long is the GMAT so this is like
informational content people searching
for GMAT stuff this would be a good
topical map for informational content
things related to this so like how hard
is it how long to study how to prepare
for it how long does the test take how
much does it cost and anything over 100
you know is worth doing anything even
sometimes over 50 or zero is worth doing
these tools are not always accurate and
sometimes if you know people are
searching for it you know it's just a
general Baseline to get information on
you can also search best GMAT and see
what you find there so this would be
like best prep best books
best courses so this one's actually
pretty good that you can start doing
like College Study guides you could do
the GMAT the GRE the ACT SAT and you can
just take one at a time do the GMAT
right 30 to 40 articles on that one
thing see how it goes especially since
it's low competition but you can see you
can do this by seeding the main keyword
making the difficulty lower to filter it
out you can also find it with how plus
the you know Target keyword and then
best plus the target keyword and then
even like what is and other variation so
get creative with it but it's pretty
easy to find 20 to 30 article ideas
based on using SEO tools so in addition
to that you can also use like Google
autocomplete so start typing and see how
it finishes you could use a tool like
answerthepublic.com if you don't want to
pay for ahrefs now once you have a list
of topics it then becomes okay I have
these keywords I have my 20 to 30
keywords how do I actually create this
content that'll actually make me money
right so there's one little problem with
this it's pretty time consuming it takes
a lot of time to create this content
it's pretty easy I could create a GMAT
content plan in about 10 minutes of 30
articles but then it's like the time
consumption would be me creating the
Articles themselves but remember we're
assembling the content like we teach in
the content assembly line we're not
writing it word for word so let's talk
about how to speed this process up with
AI chat GPT and really where the future
of content is going so
ultimately we want to pick a broad topic
that we want to cover like kind of like
the GMAT stuff we use specific prompts
to generate a list of these ideas then
we can validate the keywords in ahrefs
before writing so let's look at an
example so let's say real quick that we
want to write about probiotics and
create a topical map over on this
category well we could look at the
matching terms tool to find different
things and variations but it's kind of
broad so I could search best probiotics
to find the transactional affiliate
posts that might make us Revenue if you
can go down the list and let's say I
want to do best probiotics for weight
loss so I'm gonna go to chat GPT and I'm
going to put in
write me a thousand word article that's
SEO optimized for the keyword best
probiotics for weight loss make sure
they're H2 and H3 table contents meta
description and then you can let it go
from there
if you need chat gbd to keep writing you
just hit continue
so I completed the article it's a good
like starting point you can definitely
use this and edit it down you could also
add it like right another 500 words with
an FAQ section about probiotics for
weight loss
so you can see it creates a pretty good
article here so what we would do is we
would take this we wouldn't just use it
right away we would want to edit it we
would want to put it through a tool like
grammarly so that has good grammar we'd
want to edit it enough so that it looks
like it's written by a human being
actually validate the you know the
information we don't want to create an
article with just random content from Ai
and trust it necessarily but then we can
run it through Surfer SEO so that's the
best SEO tool for on-page SEO like what
to actually write tells you exactly how
many keywords and which ones to put in
how many headings you need how long it
should be gives you a score to make it
easy
and or you know that's one option but
there's a lot of manual copying and
pasting another option is to just have
the article completely written for you
with a tool called content at scale so
this one's really interesting it's a
brand new piece of software we use it
we've tested it out and here's one for
example you go to your dashboard and
projects I have some you might see a
little Easter egg here from the funny
hamster food video for a wonderful
hamster that we did before and best
drones for Real Estate we did
discovering the best AI chat Bots this
one for example say the keyword is
probiotics and appetite control so let's
say we wanted to create an informational
post on that well all I did was put in
probiotics and appetite control I went
to the default two to three thousand
words even though I think it was you
know made at 3 500 and this is what it
came up with so literally I wrote the
entire thing and this passes a lot of
the AI content detection tools and it
has a table of contents and intro it's
already you know has the right H2 and H3
headings in here you could literally
take this and paste this into WordPress
and it took like less than five minutes
so AI is getting smarter there's ways to
take this content publish it really fast
create a lot of informational content
create some transactional content and
make a lot of money doing it so
ultimately topical maps are an efficient
way to build out your content plan and
build out your Authority in any Niche
it's almost you know they're required at
this point if you don't have topical
Authority you're not going to rank so
you can do this whole process yourself
so you can do the keyword research find
all the keywords write all the content
yourself use Surfer SEO and all that or
you could build out like 30 to 40
articles in a month or two using AI
choice is up to you but the key is to
create a standard process for this a
process for keyword research content
assembly and Publishing so that you can
monetize faster so you know when this is
optimized correctly you can start
earning affiliate Revenue a lot faster
too so three to six months instead of
one to two years or something like that
so if you want to learn more if you want
to learn how to create this content
assembly line how to do affiliate
marketing join the programs how to make
money at blogging in the 2020s make sure
to click the link in the description
below and sign up for my free
masterclass 80 minutes of free training
just put in your email Watch the free
training gives you exactly what it takes
so you know if you want to start this
business or not and even if you started
one how to go more advanced with it so
make sure to click that check it out
also watch other video videos on my
channel I cover a lot about AI SEO how
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marketing the real business strategies
behind it and please subscribe if you
can I'd appreciate it and I'll see you
in another video