In this video, the speaker shares five actionable SEO tips that can help improve website rankings on Google. The first tip is to splinter content, which involves creating dedicated pages for keywords that can't rank number one. The speaker emphasizes the importance of demonstrating firsthand experience in SEO content and suggests becoming a human guinea pig by trying products or services before reviewing them. Another tip is to curate experience by leveraging other people's reviews or opinions to create valuable content. Lastly, the speaker discusses leveraging AI to scale link building, particularly through responding to HARO queries using chat GPT.
sick of SEO Theory and want some
actionable tips that will actually help
you rank number one in Google you're in
the right place in this video I'm going
to show you five SEO tips that are
working right now in fact I used many of
these to grow a b2c Brand's organic
traffic from zero to 80 000 users per
month and make sure you watch until the
end of this video because I'll show you
how you can use AI to make your SEO
content 10 times better so let's start
with number one which is Splinter your
content so if your website is currently
ranking for any keywords then you're
sitting on an SEO Gold Mine here's what
you need to do open up semrush enter
your domain go to organic research click
on positions click the positions drop
down and select 51 through 100 I call
this set of keywords clustering
opportunities in short you're likely to
have a page ranking for keywords that
will never be able to rank number one in
Google because it isn't hyper focused
enough and that's when splintering your
content comes into play for example
gotcha SEO ranks for Hoth SEO review
Beyond position 50 with a page reviewing
the top link Building Services this page
can never rank number one for this
keyword because it isn't relevant enough
so what I would do is create a dedicated
page for Hoth SEO review and then
internally link these pages together and
I've tested this thousands of times at
this point and the splintered content
outperforms the original page 9 out of
10 times for example I went through this
exact process with gotch SEO when it was
ranking for the keyword iMovie crashes
when importing around position 60 with
my general iMovie review page so I
splintered this idea into its own
dedicated asset and it's ranked a solid
number one for two years without much
effort so now let's move on to SEO tip
number two actually experience a product
or service before you create a product
review or use this sneaky tactic that
I'm going to show you in a second so
experience is the new e in Google eeat
guidelines and it's based on this simple
question does the content also
demonstrate that it was produced with
some degree of experience such as with
actual use of a product having actually
visited a place or communicating what a
person experienced and this question is
so important to Google that it's
mentioned 108 times in the quality
Raider guidelines or qrg so here are
four ways to demonstrate first-hand
experience to elevate your SEO content
quality number one do what's difficult
Google mentions effort 101 times in the
qrg and it makes perfect sense because
it's like anything else in life for
example you're rewarded for the effort
that you put into something like this
guy that one right there is so heavy
just kidding but creating content is
like any other skill the more effort and
time you invest the better it and you
typically become that's why someone like
Brian Dean can publish at a random
Cadence and Crush everyone else Ryan and
invest time effort and capital into
making the best content possible instead
of trying to maintain some silly
editorial standard less is always more
and the funny thing is I've been
producing content that demonstrates
experience for years like when I
analyzed 10 000 keywords to see what CMS
is best for SEO and my idea behind these
types of assets stemmed from my YouTube
experience and studying top YouTubers
like Mr Beast and that brings me to
point number two which is become a human
guinea pig so look for opportunities to
actually try things and that'll require
you to invest in your content like when
I rated the best keyword Research
Services I actually purchased these
services and shared my first hand
experience so here's another example
where we got first-hand experience with
a particular product or service and so
we did is we actually went and we tested
a bunch of these Niche edit backlink
services and we actually invested real
hard dollars into this just to see which
ones were best as we went through shared
all our findings and this is another
example of why doing real life
experience based things that really
demonstrate first-hand experience are so
powerful because you can really have
unique data the content becomes 100
unique to you and it doesn't feel
generic like every other piece of
content that you might see so this
really is the way to make your content
super unique and then we did the same
thing with this blog post as well we
actually tested all these different link
Building Services and then we shared our
findings and once again there's no way
that someone could replicate this
because everything we're talking about
is unique to our specific first-hand
experience so take these examples and
apply these in your industry because it
can really help you generate content
that's very unique and compared to your
competitors and ultimately makes you
become that purple cow among all the
generic competitors they're just kind of
producing that really vague kind of
boring content this will really make a
content Stand Out number three curate
experience the highest effort content
will require you to commit capital and
time to demonstrate first-hand
experience now fortunately there is a
workaround if it's not possible for you
to get first-hand experience you can
simply use other people's experience to
create a Content Rich page so the first
example is Rotten Tomatoes now like I
mentioned you don't always have to use
your own first-hand experience you can
actually jump on to other people's
experience to create really great
content so I'm using some pretty extreme
examples here but Rotten Tomatoes is the
best example of this so Rotten Tomatoes
itself doesn't actually do any reviews
at all but what they do is they curate
reviews from experts and then they
curate reviews from the audience so just
regular people and as a result they have
a very good scoring mechanism that's
really reliable so when you're trying to
make a decision to see a movie a lot of
people refer to Rotten Tomatoes because
this is such an accurate meter for how
good a movie is going to be if it has a
high critic score and a high audience
score you can pretty much determine that
it's going to be a pretty good movie so
this is just another great way where you
can actually curate reviews and curate
other people's experience to generate
great content and then G2 does this as
well G2 doesn't actually review these
products what it does is it actually
curates reviews from other verified
users so there's many different ways to
go about injecting experience into your
content so you can either do that
first-hand experience or you can
leverage this technique where you
actually take other people's experiences
and put that into your content and so
now I'll show you how to demonstrate
your experience using chat GPT use chat
gbt to demonstrate experience so chat
GPT can produce killer SEO content but
struggles to demonstrate experience at
least out of the box so here's what you
can do let's say you want to rank for
the keyword phrase Jack's Pizza review
start by getting the average word count
from a tool like server then go and X
export the NLP keywords which stands for
natural language processing now go to
Amazon and copy at least one five four
three two and one star reviews then go
to Google and search reddit.com plus
keyword and copy three or more opinions
and then to take us to the next level
get some opinions from YouTubers for
example I copy the transcript from the
one by Pizza reviews video with this
extension I then use chat gbt to give me
a summary of the video and now it's time
to develop prompts that you'll feed into
chat GPT so the first angle is other
people's experience here's a template
you can try and the truth is chat gbt
will likely spit out 500 to 700 words
and here's how the inputs above
performed without any edits on
originality.ai now all you need to do is
just continue the dialog to increase the
word count and depth angle number two is
your quote-unquote experience now here's
a quick disclaimer before I show you
this what you're about to see has some
ethical implications and that needs to
be considered but I'm also not the
ethics police so it's your choice to use
the following methods within your own
ethical guidelines so here's the
modified prompt now one way to do this
more ethically is just to simply try the
product then create a Content brief
based on your experience that you would
feed into chat GPT and this is an
excellent option if you aren't a great
writer but have some really great
experience to share and now let's move
on to SEO tip number three which is
leverage AI to scale link building so
the first technique you can use is to
Simply respond to Harrow queries using
chat GPT so here's the deal the key to
Landing more backlinks with Haro is a
combination of speed and quality so all
you need to do is feed chat GPT the
right inputs and then you can scale your
Haro campaign here's an example so the
first thing you need to do to land more
Harrow links is you need to actually
develop guidelines so these guidelines
are actually not for me actually went
and took a bunch of articles on Google
and then I put them into chat gbt
summarize some of the most important
points and then I made these guidelines
based upon that so giving the guidelines
and then just go ahead and copy the
query from Haro and put it directly in
here so this is all that we're trying to
do is really just input the right thing
so that then chat GPT is going to really
give us a really good response based on
our guidelines and based on the actual
prompt here so as you can see scroll
down and it does a really terrific job
this is a very good response nice and
concise gets pretty deep and it's really
high quality right so this would be
something worthy of submitting after you
do a little bit of editing I would
recommend taking this running running it
through grammarly cleaning it up maybe
add a little bit of your own experience
into here if you could maybe add a
little personality maybe add a little
bit of a case study or some type of
result or some sort of real life story
in here just to make it even better but
this is a great starting point you can
really build upon this and then what I
did is actually told to add some stuff
about GP T so it went in here and it
added a little nice section about chat
GPT as well so this is the way that you
can do it just a very simple prompt but
the most important part is make sure you
have guidelines because then it will
build based on these guidelines it's
very important and don't forget you can
also use chat jbt to write pitches for
guest posts interviews or any other type
of Link building Outreach technique but
what I really loved using chat gbd4 is
to create awesome link bait so link bait
is a type of SEO content designed to
attract backlinks and there are many
different types of Link bait but the one
I want to show you is creating a free
tool or software so the best way to find
linked beta ideas is actually just to
look at your competitors and see what
pages on their websites have attracted
the most backlinks so what I did is I
went ahead and took this little website
here small SEO tools.com and I went to
Best Buy links in ahrefs and now I can
see all of the pages that have attracted
the most backlinks and so what you can
do is if you see that certain pages are
attracting backlinks you can go and
create something very similar with what
I'm about to show you so this is the
best way to really find these
opportunities you don't need to guess
you don't need to try to theorize what
actually attracts backlinks all you need
to do is just look at the competitors
see what has worked for them and
recreate something that is similar but
different and better than what they
currently have okay so now all you need
to do is create a very simple prompt
that you can put into chat GPC so all I
did was just say create HTML CSS in
JavaScript for a tool that does the
following script timer that instantly
estimates your script time for video at
your reading speed with this fast and
easy to use tool so this description I
got here is actually from the number one
ranking result in Google so because I
want to create something that's very
similar so I'm just going to take what
already works and put it into the tool
and so what it will do is it will spit
out the HTML it will spit out the CSS
and it'll spit out the JavaScript then
all you have to do is actually just go
right into WordPress download this WP
coder plugin and then what you're going
to do is you're actually just going to
add all of that code into here so you
add the HTML you'll add the CSS and
you'll add the JavaScript now I will
tell you this is not going to be perfect
out of the gate it's probably going to
look a little funky when you first do it
but you're gonna have to adjust a little
bit the CSS just adjust a few things but
if you run into something and it's weird
or it's not working well just go right
back into chat GPT and ask it to fix
whatever the problem is that you're
seeing and it will give you Revised Code
and then just repeat that a few times
and so for me to get what I'm about to
show you to the point of where it is it
took me about an hour okay so from start
to end about an hour to get a
functioning tool now what you do is once
this is all cleaned up and the code is
exactly where you want it you actually
just grab this little short code and
then you go into your page creator and
then you just add the show the short
code in here and then I also had chat
gbt actually create some content here
just add a little bit of meat to this
page ultimately add a little FAQ section
just just add a little content to it
okay and then once it was all done this
is the end result we have a functioning
tool that actually works so just to
prove it to 1200 words here and this
thing calculates perfectly so basically
what I did is I just took what was
already working another tool that was
already working and then recreated it
using chat gbt I didn't need any
extensive coding experience all I did
was just continue to go back to the tool
and fix all the hurdles that I run into
and then go back here and test it and
see if it works and that's it nothing
super complicated and now this actual
tool here is already doing quite well
right it's already starting to rank for
a lot of keywords we actually sort this
by position we'll see what it's
currently ranking for
in the top 10 and you can see it already
has captured a bunch of top 10 keywords
okay you know not and this is we're
talking about an hour of work here and
it's already ranking number four for its
most important keyword which is script
timer so super awesome once this page
gets more links it will certainly rank
much better but this is how easy it is
these days to create really good link
bait that actually will rank on Google
so I can't recommend this enough the the
field has really been leveled because
before you would have to work with a
developer to create something like this
and now anyone can do this any idea that
you have you can actually bring to life
with the AI now and now you have a fully
functioning piece of Link babe you can
promote and the final SEO tip is to use
AI to 10x the quality of your SEO
content so the best thing you could do
right now to upgrade your content for
SEO is to score it based on experience
here's how okay so what I did here is I
created a simple prompt and what I'm
telling the AI to do is to rate this
content here based on the specific
guidelines so these guidelines are taken
directly from Google okay so I just took
these guidelines for what Google expects
from high quality content okay and then
what I did is I just copied a little bit
of the content little content snippet
and put it in here I didn't paste the
whole thing because usually it doesn't
work super well now here's how chat gbt
rated my best keyword Research Services
guide based on the experience criteria
what it did is it went through and it
rated the content based on what I had
given it so it gave it 8.5 out of 10 and
then it talked about the reasons for why
it gave this score now number three run
a follow-up prompt and within seconds it
spits out some awesome recommendations
so then from there I followed it up with
I want to actually see how I can get it
a 10 out of 10. so what it did is it
actually gave me tons of recommendations
about how to make this particular
content asset even better so now I have
actually some practical advice here that
I can go through and implement meant
these recommendations then I can go back
to chat gbt and ask it to regrade it
again and hopefully if the score is
improved it means that I've done a good
job and so this is really the beauty of
this we can now use Google's guidelines
to actually improve our content so
combine the guidelines with the AI and
and let the AI support your content
creation efforts there's no reason that
we shouldn't be upgrading making our
content better now now that we actually
have this entity that can tell us how to
make things better this is never in
history has this been possible unless
you had to go and hire a consultant to
tell you what to do but now we we really
have this capability now here if you
feed it the right inputs right you have
to give it the right inputs otherwise
it's not going to really give you
anything that's super actionable but if
you give it the right inputs based on
what Google is saying is are the
qualities of high quality content then
hopefully it should help you improve
your content and if you improve your
content theoretically your ranking
should improve as well so then all you
need to do now is number four upgrade
your content and rinse and repeat just
execute the recommended changes to
upgrade your content then repeat this
with the rest of your content and this
is just for optimizing your content
based on experience you can also use
this exact process for product reviews
for example take points from Google's
product reviews guidelines to audit all
of your existing product reviews and
then the final SEO tip is to like this
video And subscribe because I have tons
of other awesome videos coming out soon
thank you so much for watching
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