Helpful SEO Tip Using Google Keyword Planner

what's up everyone welcome to the
Surfside PPC YouTube channel today I'm
going to show you how to quickly come up
with content ideas using the Google
Keyword Planner you don't need search
volume or anything for this essentially
what we're going to do is use one
setting in the Keyword Planner and I'm
going to show you how to come up with
all sorts of keyword ideas for your
business so if you open up the Google
Keyword Planner through your Google ads
account go to tools and settings under
planning open up the Keyword Planner
what you want to do is click on discover
new keywords and you want to enter your
main keywords for your brand here so for
this example I'm going to be using
keywords we'll say Farmhouse Decor so
let's enter a few different keywords
here okay so I'm trying to find keywords
related to Farmhouse decorations and
essentially what I'm trying to do is
find some keywords that I may not be
able to find as easily through my
keyword research and I want to find
things that are related to Farmhouse
decoration so I enter six keywords here
so what we're going to do is come over
here and click on get results so one of
the problems with keyword research tools
when you enter six keywords here it gave
me 5031 keyword ideas so just looking at
some of the keywords I entered you can
see there's a lot of a search volume but
as we come down here you can start to
see some of these different keywords
these are all really good keywords to
Target and they're definitely keywords
that I want to Target with in my blog
but some of these are pretty obvious
keywords to Target and a lot of these I
already have Pages for so we're trying
to find things that are a little bit
unique and different the way that you
can go about doing that is after you
enter all your keywords in here instead
of using the keyword view over here on
the right hand side what we're going to
do is change this to groupth view
essentially what they're showing us are
different ad groups that we can create
so if we come down here and we scroll
down to group view you're going to see
all of these different options that they
give us so we're going to scroll all the
way to the bottom they give us
534 different grouped ideas now the
reason why I like using grouped ideas is
you're going to find things that are
very random here like cow Decor
Farmhouse cow Decor I don't have that
page on my website if we come down here
hallway Decor that's another page I
don't have my website kitchen Island
Decor so if we click on the drop down
they'll actually show you the average
monthly search volume for all these
different keywords so a lot of times it
can be difficult to find keywords like
this and you can use the filters and go
to the keyword view and say find me
keywords that have somewhere between
let's say 100 and 300 average monthly
searches and you'll be able to find more
keywords like this but there's still
going to be so many different keyword
ideas there's two reasons why I like
using group view what I will do is I
will literally go to my spreadsheet and
if we don't open it up here you can see
Farmhouse Decor article ideas so I'll
just come in here and put one or two
words here so Cal hallway kitchen island
so as we're coming over here and we're
looking at all these different keywords
so let's come out of this group you're
going to see so many different ideas
where let's come over to page two so
over here on page two just by quickly
looking at some of these different
groups English Farmhouse that's another
keyword that I can add over here so
English Farmhouse now sometimes what
you're going to see is a keyword over
here like mantle and when we click on on
the drop down the main keyword in here
is Farmhouse Garland for mantle now
that's something I wouldn't have thought
to Target I'm already targeting
Farmhouse garlands why not create an
article about different Farmhouse
garlands for mantles create a product
category page on my website where I just
feature some different garlands I
already have for sale and use this long
tail keyword to create a brand new
product category it's going to help me
tap into more average monthly searches
and hopefully drive more traffic to my
website so what you're trying to do here
is essentially go through these groups
and just keep coming up with different
ideas so ladder Decor large modern Navy
Decor so by going through all these
different keywords you're going to find
some of these keywords that have a good
amount of average monthly search volume
that you probably wouldn't have ever
thought to Target so let's collapse this
real quick and let's keep scrolling down
so plant and Decor winter Decor dresser
decor
Decor colors so colorful decorations so
you'll see all of these different ideas
and this works for basically any Niche
that you can think of so let's just get
rid of all these X's here and let's just
say I want to create content around
Google ads so I enter Google ads I say
Google ads tutorial okay so I enter some
different keywords related to Google ads
I can keep adding more here but we click
on get results and let's just say for my
serve side PPC blog I want to create
more content around Google ads so if we
scroll down here all you're going to see
look at all these different grouped
ideas so how to start a Google ads
campaign how to create a Google ads
manager account how to create a
remarketing campaign how to run a
successful Google ads again campaign how
to create an account how to add site
links how to add my business address how
to add my restaurant how to add videos
what are the best extensions what are
Best Practices what are performance Max
campaigns these are all different ideas
for content and if we come down here to
the group view again this gave me 203
different groups so even if let's just
say only a quarter of them our actual
content ideas by quickly coming in here
to the grouped view I have now 50 new
ideas for videos I can create for blog
articles I can write and essentially
ways to get more eyeballs on my content
so if you're looking for a quick and
easy way to come up with some different
content ideas go to the Google Keyword
Planner use the grouped view you're
going to have to enter keyword ideas and
then just change to the grouped view
over here instead of the keyword view
and to me it's much easier to kind of
visualize okay I can create content
around some of these different topics
I've done this a lot for my website
Farmhouse goals because there are so
many different types of Farmhouse
products that nobody would ever think of
so as you start coming up with more and
more products and you're adding all
these different things to a website
eventually you get to the point where
you start to kind of run out of some
different keywords so it's a quick and
easy way to go in and say well I've
never created a page about that I don't
have any products about this it's much
easier to kind of look at groups of
keywords that you can Target and then
quickly and easily Target them and then
hopefully drive more traffic to our
website that's ultimately all of our
goals so if you have any questions about
this please leave in the comments
section thanks for watching my video
today and make sure you subscribe to the
server side PPC YouTube channel