SEO for Beginners – How to Rank #1 in Google Fast in 2023

if you're a beginner SEO can be a Minefield  and you may not know where to start the truth  
is it's nowhere near as complicated as you may  think so here is the secret if you want your  
website to rank at the top of Google all  you need to do is create quality content  
on your website visitors will want to read  that is also search engine friendly that's  
it in this SEO for beginner tutorial this is  exactly what you're going to learn so let's go
thank you
for your website to be found on Google you need  to figure out what Searchers are looking for and  
match it with the content on your website  the only way to do this is by doing some  
keyword research we're going to keep things  simple and free here using a Chrome extension  
head over to the Google Chrome Web Store and  search for an extension called keyword server  
and install it once you're done go to google.com  and search for a keyword you'd like your website  
to rank for let's go with cheat whitening  Las Vegas for example and click on search  
keyword Surfer will ovulate the estimated  monthly search volume for this particular  
keyword along with a click value for it  if you were to run a Google ad campaign  
on the right hand side of your screen you'll see  a table which contains keyword ideas based on  
your search go through the list and start the ones  you think are relevant to your service or product  
don't forget to start a keyword you searched for  by default the tool will search for keywords on  
the US market you can change it using the drop  down menu next to the flag once you're happy  
with your selection click on the clipboard option  at the top of the table and the three dots and  
Export the file as a CSV open the file and save  your keywords on a single tab repeat this process  
for each keyword you'd like to rank for and create  an additional tab on your Excel spreadsheet where  
you can copy your keyword selection by the end of  it you should have a list of the keywords you want  
to rank for once you've completed your research  and come up with a list of keywords you'd like to  
rank for use it as a foundation to build Pages  for your website the aim is to create a single  
page for each keyword you have identified as  being worth targeting but not any color page  
if you really want to rank number one on Google  for your selected keywords you're going to need  
to create outstanding pages that is what we're  going to look at in the next few steps foreign
even if you are super creative it's very difficult  nowadays to publish content on your site that  
can't be found anywhere else and will rank on  Google everything has been written about in one  
form or another so instead of Reinventing the will  and trying to come up with original ideas you are  
better off trying to outrank your competitors  by producing content that offers better value  
than they do this is how let's say you are a  realtor and want to publish an article on your  
blog to Target the keyword best neighborhood in  Austin because it has a decent amount of searches  
every month and could potentially lend you some  leads head over to the Google Chrome Store and  
search for an extension called SEO minion then  install it on your browser make sure you pin it  
to your toolbar so you can easily access it once  you've installed SEO minion head over to Google  
and search for your targeted keyword which in  this case is best neighborhood in Austin click  
on the first result then click on the SEO minion  icon from your toolbar this will bring up a side  
panel giving you access to the full SEO analysis  of this particular page there is a ton of useful  
information in there but the one option you want  to focus on is the one called analyze on page SEO  
this will break down all the SEO components of  this particular page the one we are interested  
in is called headings the headings section  highlights all the topics being addressed on  
this page click on the download link and open  the file in a spreadsheet you'll see the page  
structure in detail repeat this process with the  top 5 to 10 results and bring everything on the  
same sheet remove duplicates similar topics or  irrelevant information across all the results  
you will be left with a unique structure for  pager includes more topics related to your  
target keywords than any of the pages ranked in  the top search results combined you can either  
write the content for it yourself or get it done  by a professional copywriter this will result in  
a page that provides outstanding content value  this strategy is very powerful especially if  
you run a Blog and need to create in-depth blog  articles that will outrank your competitors if  
you're a small business owner you can also use  this method to build Pages for the services you  
provide however based on my experience most of you  get stuck with a Content creation side of things  
and I have no idea what kind of content you should  add to your pages here is what I recommend foreign
for most of you creating unique and relevant  content for your pages is a laborious process  
and not necessarily an enjoyable one I get it  it's hard to know what you should write and  
time consuming that's why it's not uncommon to  see local business owners ripping off content  
from other websites and claiming it as their own  as a matter of fact as I was making this video I  
discovered that this electrician literally copied  entire pieces of content from one of my clients  
website and pasted them on his own website how  do I know it's not the other way around because  
I wrote those pages myself I don't recommend doing  this as stolen content is likely to be considered  
as duplicated by Google and not rank very well  here is what you can do without breaking a sweat  
add a header on your page that includes your  targeted keyword and your location along with a  
quick introduction include the keyword you target  within the introduction or a closed synonym as  
well make sure the title is wrapped with an HTML  tag which tells search engines this is the main  
title of the page add a call to action that is  highly visible and high up on the page so visitors  
can get in touch at a click of a button without  having to scroll down the page this will help  
increase conversion make sure the button is also  visible on the mobile version of your site without  
visitors having to scroll down help visitors  understand why you are a better option than your  
competitors by listing your unique selling points  be mindful of the designer use bullet points or  
tick marks to make it as impactful as possible and  easy to read add a relevant hero image at the top  
of your page that will convey what the page is  about images help your website rank in Google  
search so choose it carefully include a small  section on what clients can expect when they pay  
for your services in the form of the method you  use a step-by-step description of your procedure  
or how it works this will help manage your clients  expectations when they decide to choose you but  
will also give you another chance to add more  contextual keywords and relevance to your page  
if a picture is worth a 1000 words then how much  is a video worth well apparently 1.8 million words  
according to your Forester study whether this is  true or not it is pretty evident video content has  
become huge since Google rewards pages with Rich  content consider adding videos to your pages here  
is an example for one of my clients webpage who  added a short video to one of his pages to help  
visitors reset their storage heater which is  a common problem since the video was published  
on YouTube and YouTube is able to automatically  transcribe it you can imagine there's a link made  
between the page and the video also since this  video was published on YouTube it clocked over 20  
000 views and is now the number one results for  the keyword reset storage heater not bad exposure  
for a local electrician if you find video making  a little too daunting then photos can still work  
very well you can either use flat images or more  interactive ones which are my preferred option  
don't forget to add related keywords or synonyms  to the ones you are targeting in the description  
of the images add testimonials or reviews to your  pages I know what you might say testimonials can  
be easily faked which is true that's why when I  use them I always make sure I can add proof they  
are genuine how I just ask some of my clients if  they'd be willing to provide a photo of themselves  
along with the testimonials which I can integrate  directly on my page as part of the testimonials I  
also link to their website so if anyone is having  that these are real people they can easily check  
by visiting their site alternatively consider  using video testimonials too I think they are even  
more powerful once again here is an example my  client used on one of these Pages which provided  
yet another chance to create additional keyword  Rich content include case studies case studies  
offer a number of benefits including increased  trustworthiness with web visitors and increased  
conversion rates to be effective at building  trust with potential clients your case studies  
need to have a compelling narrative about how  your product or service helped someone else in  
in real life you need to show how the person's  life was different after do you offer formal  
assurance that what you promise to deliver whether  it's a service or a product will be fulfilled if  
not repaired or replaced if you do add it to your  page guarantees of any form provide customers with  
peace of mind and also give them an opportunity  to get things straight with you if they are not  
satisfied FAQs have become a key piece of content  to add to any of your web pages for many reasons  
first they are easy to create just listen to the  most common questions your customers ask second  
Google is integrating more and more of this type  of content directly in its results some of which  
could be coming from your website giving you more  visibility third if you implement them right they  
will show up directly in Google search results  right under the title of your page has your  
business received an award trophy or Accolade for  one of the services you provide which are worth  
mentioning include them on your page as it will  convey further credit ability adding examples of  
some of the work you've done locally will do  three things first it will reassure visitors  
you are truly a local business second it's a  chance to Showcase what you can do third you  
can add some hyper location keywords within the  copy giving your page even more relevance to the  
area you want to be found for whenever you can  consider adding prices to your pages so visitors  
can anticipate costs and make an informed decision  on the spot to call you or not I personally find  
it very irritating when I can't see prices on a  page and tend to jump to a competitor's website  
to at least get some idea around costs these  content creation tips should help you craft  
some killer pages and help you climb all the  way to the top of Google for best results  
try implementing as many of these as you can and  include the keywords you want to rank for in the  
content itself there is one more piece of content  you should consider very carefully when building  
your pages to sway the Google algorithm in your  favor which deserves its own chapter [Music]
ninety percent of the information transmitted to  our brain is Visual and processed sixty thousand  
times faster than text that's why images are an  essential piece of content to add to Any Given  
page images highlight important information  and Trigger emotional reactions how does this  
one work for you and they also help convince your  visitors they should choose your business instead  
of your competitors but like everything else on  your page to get the best out of them they need  
to be optimized just like the copy of your pages  should be unique so should your images stay away  
from stock imagery especially the free ones  from site like pixabay.com if you are using  
free images for your site guess what many other  businesses will do too which will reduce your  
chances of ranking for Relevant searches make  sure the image files you are using are not too  
heavy high quality images can really slow down  the load speed of your pages which will impact  
customer experience and in turn your rankings  you can easily reduce the size of any images  
using a free online image Optimizer tool like  optimizilla don't forget to add a null tag to  
every image on your page for those of you who  don't know the alt tag is an HTML piece of  
code that is applied to an image and provides  a text description of the image itself it can  
positively impact your rankings just like the  other HTML elements I have mentioned before all  
tags can easily be added to your images via your  content management system do you find out if your  
existing pages are missing all tags use the SEO  minion Chrome extension I talked about earlier on  
click on the analyze on-page SEO option scroll  down to the images section SEO minion will  
let you know how many images are on your  page and which ones are missing all tags  
go to your content management system to add them  for those of you who want to optimize your images  
a step further use the Google Vision AI tool to  select the most relevant pictures for your page  
this tool enables you to find out how Google  Sees pictures for example this picture would  
be a very good choice for a dentist targeting  dentist related keyword as Google is 96 confident  
this is the picture of a dentist as opposed to  this one where the accuracy drops to 86 percent  
based on this principle whenever you can include  images which contains recognizable local sites or  
landmarks like for this window cleaning company  based in New York by now you should have fully  
crafted Pages made out of Rich content a hundred  percent optimized for the keywords you want to  
rank for right almost there are two more very  important components you must add to them [Music]  
probably one of the most important on-page SEO  factors your title tag also known as meta title  
not to be confused with the page header  your title tag appears in Google search  
results just above the description but also  when your page is shared on social media for  
example because of where it appears on the  web the more compelling your meta title is  
the more Searchers are likely to click through  to your website The Meta title of your page is  
an HTML element that is included in a source  code of your page which you can easily update  
via your content management system such as  WordPress Wix or other popular platforms  
here is the best way of creating an effective  meta title make sure that each and every page  
on your site has a unique meta title it should  be between 50 to 60 characters long otherwise  
it will be truncated in search results include  the keyword and location you are targeting at  
the beginning of the title feel free to add other  information or keyword modifiers to your title if  
you have room to make it as compelling as possible  here is an example of what you could come up with  
for an HVAC specialist located in Detroit who is  trying to rank for Heating Repair Service in his  
own City best Heating Repair in Detroit Five  star rated free quotes The Meta description of  
your page is the little snippet of copy you can  see right under a page title in search results  
and is used to describe the content of the page  just like the meta title of your page The Meta  
description is an HTML element that needs to be  updated via your content management system it's  
as easily done as updating the meta title of  your page and can be found in the same location  
although your meta description will not help your  page rank higher in Google if it's well crafted  
it can be a very powerful way to entice searches  to click through to your website this is what I  
recommend you do when writing a description for  your page make sure it is under 150 characters  
otherwise it will be cut off by Google include  your targeted keywords as they will get bolded  
in the description when someone is searching for  them try including a call to action such as find  
out more or claim your coupon now so people will  want to click on the link add power words that  
can emotionally influence searches sticking with  our Detroit HVAC specialist here is an example  
of a description that could work well for their  Heating Repair page fast responsive qualified  
Heating Repair specialist in Detroit get a free  quote today no hidden charges no call out fees we  
clean when we're done to make your life easier  you might want to use a search engine results  
simulator like this one and check the elements  we've just covered all at once your url your  
page title and your description it will allow  you to check exactly what searches see and make  
Corrections if necessary that's it you're all done  you've built your pages and published them on your  
site so now what well there is one last thing you  need to do to help them climb the Google rankings
thank you once you've created and published your  pages on your website you need to help them rank  
one of the easiest and most effective ways of  doing this is to use internal links if you're  
new to SEO and I'm not sure what an internal link  is here is a brief explanation an internal link  
is any link from one page on your website to  another page on your website it can be a link  
from your main navigation bar your website  footer but also within the content of your  
pages these are known as contextual links these  links help your visitors find related content on  
your site but will also be used by Google to  find and index your pages the more internal  
links you have pointing to a given page the  more important that page becomes in the eyes  
of search engines and the more value it is  given to it you can even match your internal  
link anchor text with the exact keyword you are  targeting to provide Google with more context and  
help the page you link to rank higher for the  service you provide Google even recommends you  
do this in its search engine optimization starter  guide for example this dentist located in Miami  
and ranks for many keywords uses this strategy  extensively across all of these Pages which I'm  
sure helps him a great deal to rank for lots  of keyword in search engines so if you're not  
using internal links yet on your website make  sure you do include them everywhere you think  
might be relevant it will help enormously if  you followed all the steps I have described  
throughout this video you will achieve great  results but don't rest on your laurels foreign
optimizing your content to rank higher  and for more keywords so you can attract  
more customers shouldn't be a one-off exercise  add even more pages to your website to Target  
Niche keywords for example if you're a plumber  creating a detailed page for boiler repair is  
great but consider writing additional pages  to talk about specific boiler Brands since  
people will be searching for them too if you are  disciplined and stick to this process it is just  
a matter of time before your site starts  ranking for hundreds of keywords foreign
exact science and you'll all be moving at  different Paces your page rankings may be  
moving in the right direction but not as fast as  you want them to to find out if your efforts are  
paying off I suggest you log into your Google  search console if you have installed it that is  
and monitor the performance of your newly created  pages to find out if they have started to rank for  
some of your targeted keywords this should be  a good indicator you haven't wasted your time  
you might just need to wait a little while longer  pay attention to your analytics too if you start  
ranking for more keywords you should see an uplift  in the number of visits to your site and the newly  
created Pages alternatively if you have the  budget subscribe to a tool like ahrefs which  
will pick up on the progress of your site and the  number of keywords you rank for regularly that's  
it for today guys as always I hope you enjoyed the  video if you did don't forget to give it a thumbs  
up and to subscribe to the channel if if you  haven't yet and until next time happy marketing
[Music]